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Palgrave Macmillan
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See no evil - comments and quotes from the crisis
Erik Banks
- Palgrave Macmillan
- 3 Novembre 2010
- 9780230299177
The story of the recent global economic crisis is told in the words of the main players in the drama. Including quotes from bankers, rating agencies, housing agencies, regulators, politicians and media figures. Erik Banks' latest book shows why we are doomed to experience further financial crises in the future.
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Brand media strategy - integrated communications planning in the digital era
Antony Young
- Palgrave Macmillan
- 22 Septembre 2014
- 9781137447715
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.